Raising Awareness

See how we’re putting environmental issues at the forefront of our thoughts, actions, and plans.

Our journey begins by observing the world around us. Its beauty and splendour, yet also its fragility and current crisis. We then begin to translate our understanding into visionary initiatives that aim to address environmental challenges. Discover some of the actions that are bringing environmental issues to the attention of our employees, our local communities, and the world at large.

June: The Greenest Month of the Year!

What’s so special about June for Toyota?

It’s a month in which we ensure that environmental considerations remain second nature to all Toyota employees in everything they do. We call it Green Month and it takes place every year. During this month, we strive to double our efforts with regard to the environment. It’s not a new initiative; our first Green Month was back in 1973!

Why June?

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The Power of Words

Giving the young a voice

To advocate the importance of environmental journalism as an instrument of environmental awareness and change, Toyota sponsors a Young Environmental Journalist of the Year Award in cooperation with the Singapore Environment Council.

How do we give the young a voice?

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Plants, but not the Manufacturing Kind

Why invest in plants?

Plants are a crucial part of many lifecycles on our planet. They are essential in providing food and habitats for all species, without which we would see a serious threat to our society as we know it.

What’s involved?

We want to be good guardians of the precious environment that we all inhabit, and we realise the importance of passing on this passion for conservation to future generations. Toyota has teamed up with the Foundation for Environmental Education (FEE) and Kew to promote environmental awareness towards children through the Great Plant Hunt.

The Foundation for Environmental Education (FEE) is a non-governmental, non-profit organisation.
It strongly focuses on biodiversity and places particular attention on plants and their associated species. It’s part of the global Eco-Schools initiative, which aims to encourage young people to get involved with their environment and actively protect it.

What is Toyota doing in practice?

We are funding the translation and dissemination of classroom materials for primary school children. The materials are then made available to schools throughout the FEE network.

What are the details?

November 2015 marked the start of this programme. Currently it involves 10 countries, 308 schools, 3,244 teachers and 34,287 students throughout Europe.

The educational aspects of the programme are based on FEE Educational Principles, and introduce a variety of practical outdoor activities. These include creating habitat maps, compiling nature notebooks, actively improving habitats, and conducting a “go and see” study called Earthwalk.

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